Which Home to Buy . . . Decisions, Decisions…

Home sellers should be aware that on average, prospective buyers will visit a dozen homes before deciding which one to purchase. This immediately puts your home in competition with at least 11 others; homes you’ve never seen before. And, you’ll have no idea what features or amenities they might offer that your home may or may not have.

Compounding the issue, long before they visit the first home in person, buyers will have previewed dozens more online! Top real estate professionals understand this process and will engage in aggressive pre-marketing strategies in advance of your home officially going on the market.

Getting Ahead of the Competition


Real estate agents in the know offer a variety of services designed to draw attention to your property well in advance of the official “listing.” Many create a unique website for each property they list. Professional staging and photographs ensure that your home will be viewed online in the best light possible. Some agents even create a separate “coming soon” campaign to alert potential buyers to new listings before they officially hit the market.

The Best Defense is a Good Offense

Once the listing is official, the best agents continue to aggressively market your property to ensure that the home will be at the top of a buyer’s “must see in person” list. They focus their attention on exposing your home to the widest possible audience; not only locally but throughout the U.S. and even internationally.

Set Your Home Apart

Home owners shouldn’t be shy about getting involved in the marketing process. There are many tasks you can perform to draw the attention it deserves. “Staging” your home involves a number of concrete steps which include a thorough cleaning. Putting on a fresh coat of exterior and/or interior paint can also be helpful.

It’s especially important to take care of routine maintenance items that may have piled up. Make necessary repairs to the plumbing, heating and air conditioning and other mechanical systems. It also may be helpful to replace built in appliances that are past their prime or an older inefficient hot water heater.

Be Prepared for Buyers to Love your Home

Finally, it’s important to be fully prepared for the parade of people who will want to come and see your home. Your agent will be working hard to generate interest with solid marketing strategies. You have one chance to make a first impression and stand out from the competition. Remember that more interest leads to more showings, more potential offers and ultimately puts more money in your pocket!


AdvantageU® Certified agents ensure their client’s homes stand out from the competition.



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